In a nutshell...
Our mission statement is "Better Things for Smarter People and Greener Earth". All of our innovations must meet our vision statement. We strive for optimization; a best balance between quality, cost, image, usefulness, completeness, etc.
If we meet those objectives, then we all come out winners.
To have fantastic relations with the companies we work with, in order that the process from inception to market is a thorough, friendly, and fun process